Dr. Renée Moran Medical Aesthetics is a booming medical spa with multiple locations in the Boston area.

With a growing staff and a rapidly changing competitive landscape, Dr. Moran needed a CRM and lead nurturing system that would create a scalable sales process and supercharge their conversion rates.

The Problem

Before Dewy, Dr. Moran lacked a scalable sales process and had an extremely low lead engagement rate

Before getting started with Dewy, Dr. Moran Medical Aesthetics faced many challenges including:

• Wasting hours of work per week using clunky spreadsheets to manage and track leads
• Following up with leads sporadically instead of following preset task reminders
• Not having any automated lead engagement and therefore had an extremely hard time getting leads to answer the phone
• Losing business to other practices because they stopped engaging leads after 3-4 days
• Lacking knowledge about best conversion practices

“Before starting with Dewy, we had an extremely hard time staying top of mind and managing our leads after initial contact. We also lost out on countless conversion opportunities because they went cold by the time our team was able to engage them. Dewy’s automated lead nurturing and drag and drop pipeline changed everything for us.” - Joe Moran

Dewy’s Solutions

Custom CRM, a scalable sales process and powerful lead nurturing funnels

Dewy is now the main sales hub for Dr. Moran Medical Aesthetics and provides:

• Customized their CRM to ensure that all of the data that was important to their team is  tracked and readily available
• A custom color-coded lead management pipeline that allows Dr. Moran’s sales team to move leads to different buckets for each for stage in the buyer’s journey
• Preset task reminders that keep sales staff on track
• Automated lead nurturing funnels with dozens of branded emails and texts to engage and educate leads in a systematic way

As a rapidly growing practice, Dr. Renée Moran Medical Aesthetics constantly tries to refine their sales process. Based on their goals and feedback, our team makes updates on a monthly basis to optimize their lead nurturing funnels and add new features to help them increase efficiency.

“Dewy’s team is always improving their services to meet our practice’s needs.” - Joe Moran

A full suite of marketing tools

In addition to being their sales hub, Dr. Renée Moran Medical Aesthetics also uses Dewy as their main source of marketing tool. They send out multiple email and SMS campaigns per month to engage their contact database.

Dewy’s marketing tools enable Dr. Renée Moran Medical Aesthetics to send:

• Branded monthly promotions and newsletters to their entire contact database
• Targeted email and SMS campaigns to contacts in different stages of the buyer’s journey
• Customized messages to repeat website visitors