Contacts in Dewy can have one of four statuses: Active, Unconfirmed, Unsubscribed, or Bounced. In this article, we will define each contact status and show you how to filter contacts by their status.
An active contact is a contact who has confirmed their subscription to your list (if you are using opt-in confirmation) and has not unsubscribed or bounced. Note that an active contact is not the same as an "engaged" contact, which are contacts who open and/or click links contained in your marketing emails. You can track a contact's engagement on their contact card.
Active contacts count toward your contact limit (the number that is used to determine your billing plan). An active contact counts as only one contact regardless of how many lists they are on. A contact will no longer be counted as “Active” if your campaigns bounce or they unsubscribe from your lists.
An active contact is a contact who has confirmed their subscription to your list (if you are using opt-in confirmation) and has not unsubscribed or bounced. Note that an active contact is not the same as a
A contact is labeled as unconfirmed if they submit a form that includes an opt-in confirmation email (also known as double opt-in), but have not yet clicked the confirmation link. Unconfirmed contacts will not be sent campaign emails until they have been moved to “Active” either by clicking the confirmation link or being manually added to a list by an admin user.
Within your Dewy account, you will never have unconfirmed contacts that enter automations.
Unconfirmed contacts do not count toward your Dewy contact limit.
A contact is labeled as unsubscribed when they have either manually unsubscribed by clicking an unsubscribe link in an email campaign you've sent, or if they have been manually removed from a list by you or an “Unsubscribe” action in an automation.
Contacts that have been unsubscribed from all lists are not counted toward your contact limit. If they are "Active" on at least one list, they will be counted to your contact total.
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